The Second Interview with Top Shelf Media Partners President Brent Chapman, in Which He Explains “The Stash” to You
May 7, 2009 5:12 am by: Brent Chapman • Leave a Comment
You again.
They’ve Asked Me to Talk to You About Your Greatest Invention, “The Stash.”
“They” need to find some marketable skills; and besides, it’s hardly my invention. It’s more like a common sense idea that just has not been very commonly implemented any place else on the Web.
How is That?
Our “Stash” is just like a bookmark. Now, everybody knows how Internet bookmarking works, it’s been a way of life since the days of Netscape and Mosaic: you store pages in your Web browser for easy access later. Our “Stash” allows you to store and retrieve your favorite parts of EdgeXD: video clips, photo galleries, articles – even entire channels, or an item for sale in our “Black Market” – as easily as you might bookmark a Web page. Find it, play it, store it.
Is It All Really That Difficult to Keep Track of?
EdgeXD subscribers have thousands and thousands of clips and photos available to them; hundreds are added weekly. It’s true that we’ve developed a deep-tagging database that allows subscribers to find what they are looking for quickly, but the journey of discovery is more than half the fun – again, just like it was in the days of Netscape and Mosaic. And EdgeXD, along with its “Stash” functionality, is positioned to become the central signpost for adult content on the Web the way a list of bookmarks is for everything else.
It’s the “EdgeXD as Sherpa Guide” Paradigm Again.
Look, EdgeXD subscribers spend hours browsing, exploring, discovering… We’ve got over a dozen channels already, and the number is growing: destinations like “Sex Drive,” for sex in cars and trains; “Geisha-on-Demand,” an Asian-themed channel; “Extra Credit,” for encounters in a scholastic setting…
…“Ipanema Overdrive” for Brazilian women. That’s Funny.
You’re easily amused. And EdgeXD subscribers have the ability to share the contents of their “Stash” with others in the EdgeXD community, the way some social networking sites allow their users to share favorite web links. So, think of “The Stash” as a naked del.icio.us. Digg, with dildos. A red-light district Reddit.
I would, but then I’d need a shower.
You see? It’s a neat idea. But even so, it wasn’t rocket science: we had to add “The Stash,” because there is simply so much content on the site. “The Stash” is the way an EdgeXD subscriber controls his entertainment, it’s his Tivo.
His “Tivo with Tits!”
You’re the writer, not me.
So the Paradigm is: the Subscriber as Creator?
Close: The subscriber as Curator. And if you use the word “paradigm” again, this interview’s over. We view “The Stash” as the very essence of the site, the biological center of a complete adult eco-system. It’s a one-click tool that allows our subscribers to build their own adult entertainment theme parks, and then open the gates of those parks to their friends.
Is Everybody’s “Stash” Open for Public Viewing?
Freud would have a field day! No, everyone’s “Stash” defaults as private. Once a subscriber has created a channel, he has the option to name, describe, and share that channel publicly. Other subscribers can then rate this user-generated channel. We expect to attract all the folks on the ‘Net who regard themselves as adult entertainment connoisseurs and taste-makers, and there are a lot of them.
So Do You Think “The Stash” is the Greatest Thing About EdgeXD?
No, I think “Ipanema Overdrive” is. But your mileage may vary.
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